This document explains various options available to integrate with Zykrr and start accumulating feedbacks.

The options provided below range from fully automated to manual integration options.

1. Feedback collection integration options
   (a) Zero integration
   (b) In-app integration
   (c) HTTP API integration
   (d) SFTP integration
   (e) Health Level Seven (HL7) integration
   (f) Manual file upload
   

2. Feedback export integration options
   (a) HTTP API integration
   (b) Database integration
   (c) Manual fetch
   

3. Feedback link distribution options
   Zykrr provides flexibility to send feedback links through SMS, WhatsApp, email including your domain, Viber, Facebook Messenger, LINE and many more. We are already integrated with multiple SMS vendors. We respect privacy and also support option to allow you sending Zykrr feedback links yourself directly and not share your participants contact details with us.

Specifics on how to integrate

1. Feedback collection integration options

This section describes the options available to collect the feedbacks.

(a) Zero integration

In this method, no integration is required. All you have to do is start sending a fixed Zykrr feedback link to every customer in any existing SMS or emails you send already.

Advantages

• Fast go-live
• Least effort

When it is not fit for you:

• If there are large no. of metadata associated with a participant.
• If you want to ensure that every feedback is being submitted from an authentic customer.

(b) In-app integration

This method is suitable if you already have a web or a mobile application and want to capture feedback within the application itself. Zykrr feedback can be opened within your existing application by adding very few lines of code.

Advantages:

• Users do not have to open a separate application/link to give feedback.

When it is not fit for you:

• You cannot modify the application due to a shortage of IT experts.

(c) API integration

This method provides a fully automated way of running the feedback campaign. According to some business logic, some customers may get screened for feedback. Example: insurance premium renewal, store visit, purchase completion. Information related to these customers (no PII data required) is passed to Zykrr. Zykrr system generates a short link for each of them which then, either you or Zykrr can send through SMS, email, WhatsApp or other preferable communication channels. Customers visit these links and submit their feedback. This may require a little development effort on your end, but it pays off well for continuously running campaigns.

Advantages:

• Fully automated once configured. No manual work is required.
• Makes sure that feedbacks are being submitted from genuine customers.
• Zykrr does tracking and resending the links to not-respondents giving you a better conversion ratio.

When it is not fit for you:

• You want to run a feedback campaign for just a few days.
• When your IT team is not available for integration. (FYI, it requires only 3 - 4 API integrations)

(d) SFTP integration

SFTP is a method of transferring files between two remote systems. Many softwares have SFTP integration option in-built to export data out in excel or csv format. If it is available in your software too, this integration can be completed in few hours. Your software once configured, will automatically at set frequency, keep transferring participant’s data to Zykrr for sending feedback links.

Advantages:

• Fully automated, very easy and quick to configure.
• Can handle large data size.

When it is not fit for you:

• If feedback links to be sent immediately (within 15 mins) after a transaction.

(e) Health Level Seven (HL7) integration

HL7 is an international standard for transfer of clinical and administrative data between software applications used by various healthcare providers. We support its various message formats such as HL7 v 2.x and 3.X – CCD/CCDA FHIR, DICOM, NCPDP, X12. We can integrate with your healthcare system and start sending feedback links to your patients on visits, discharge, tele-consultations and other relevant touch points.

Advantages:

• Easily integrate with your existing healthcare system
• Fully automated

(f) Manual file upload

This method is more suitable when you want to avail most of the advantages of API integration but before involving your IT team you wish to ‘kick the tyres’ first. In this method, all the tasks including generating links for participants and sending them through SMS or email can be done through Zykrr’s web application by uploading data in CSV files.

Advantages:

• It helps you to try out the Zykrr platform easily.

When it is not fit for you:

• Do not want to deploy a resource on your end to do repetitive tasks daily.
• If feedback links to be sent immediately after a transaction.

2. Feedback collection integration options

This section describes the options to export the collected feedbacks. They allow you to have a copy of your data and keep in your central system or data-lake, if required.

(a) HTTP integration

In this method, the responses are pushed to your provided HTTP API endpoint periodically by the Zykrr system.

Advantages:

• Fully automated once configured. No manual work is required.
• Get the responses quickly.

When it is not fit for you:

• Do not want to put additional effort into building a computer program.

(b) Database integration

Zykrr system can export the responses received to your database directly. We support popular databases such as Postgres, Mariadb, MySQL, MS SQL server, etc.

(c) Manual file download

This method allows you to manually download the responses in CSV format from the Zykrr web application. You can also select the date range, apply filters to focus the required customers, and download their responses.

Advantages:

• No additional development required
• Can view the data easily in spreadsheet/Excel

When it is not fit for you:

• Need responses periodically multiple times in a day