Zykrr platform supports two distribution modes: open and unique. You can choose between them based upon your requirements and contraints. This page lists the differences between the two modes.

Open mode

Advantages

1. Quick and easy low code integration with Zykrr platform
2. Lets you control the survey distribution
3. No need to pass customer’s contact details (email/mobile)

Disadvantages

1. Features related to Zykrr survey distribution provided out of the box are not available. If required, you can build on your side. Example: automatic reminders to non-respondents, not asking for feedback frequently if a response was submitted recently.
2. If metadata is also passed in open link and is survey link is sent in SMS/ WhatsApp, the survey link may appear very long. It is good practice to send short links in messages. You will have to shorten the survey link yourself before sending it.
3. Some other features such as User-analytics, expiring the link for a particular customer after they have submitted the survey or not submitted yhe survey within a particular duration is not available.

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Unique mode

Advantages

1. Authenticity of feedback that the intended participant has submitted the feedback
2. Zykrr platform handles scheduling the reminders to non-respondents and gives rich engagement summary report.
3. All features and modules remain available.
4. System can send alerts to campaign admin if there is any problem in integration.

Disadvantages of unique link

There is no disadvantage as such of unique link. Its just that in comparison with open-link, effort for completing the integration is little more.