Overview

Digital Intercepts enable seamless feedback collection by embedding context-aware pop-up surveys directly within a web application or digital property. This non-intrusive distribution channel empowers brands to proactively engage users based on defined behavioral triggers and attributes, without requiring contact information or traditional outreach methods.

Purpose

Digital Intercepts are designed to:

• Enhance feedback collection at high-intent user moments.
• Improve targeting through behavioral and attribute-based rules.
• Operate without email, SMS, or WhatsApp dependencies.
• Allow easy deployment via a downloadable JavaScript plugin.

In the campaign of choice

Distribution Tab

• Go to the Distribution section.
• Toggle Open Link to enable the link-based distribution.

Enable Intercept

• Navigate to the Intercept section.
• Toggle SET AS INTERCEPT to ON.

Feature Highlights

Embedded Feedback Triggers

Once configured, intercepts display an on-screen button or pop-over survey form, inviting users to participate without navigating away from the page. The interface is fully customizable to match brand identity.

Flexible Design Options

Admins can configure: -Feedback Button Settings

• Button Text: Customize the call-to-action.
• Target URL: Specify the destination survey link.
• Button Color: Match your branding

-Org Logo & Titles: Tailor pop-up visuals with logos, titles, and subtitles in Pop-over Configuration

• Show Org Logo – Toggle to show or hide your organizationʼs logo.
• Heading Title – Set the title for the pop-up message.
• Subtitle – Optional field for a supporting tagline or message.

Robust Targeting Rules

Digital Intercepts allow precise control over when and to whom the pop-up appears. Targeting criteria include: -User Attributes: URL patterns, device types, OS, browsers, date range, visitor type.

• Include / Exclude – Specify whether to target or exclude based on conditions.
• Condition Type – Select from Equals To, Contains, etc.
• URL Input – Define specific URL patterns.
• Device Type & Condition – Target by device: Mobile, Tablet, or Desktop.
• Operating System – Android, iOS, Windows, etc.
• Browser Type – Chrome, Safari, Firefox, etc.
• Date Range – Filter based on activity date.
• Trigger Delay – Set delay (in seconds) before the intercept appears.
• Visitor Type – Target New, Returning, or Every Time users.
• Expire Cookies – Reset visitor type after X days.

Use # for element IDs and . for classes when configuring selectors (e.g., #formId, .cta-button).

-Engagement Metrics: Mouse movements, hover/click events, scroll depth, form abandonment, and more.

• Mouse Movement – Exit Area (Top) – Triggers when the user moves toward closing the tab.
• Hover Event – Targets users who hover over specific elements.
• Click Event – Triggers on clicks for specified page elements.
• Form Interaction – Detects when a form is started or abandoned.
• Scroll Depth – Trigger based on how far down the page a user scrolls.
• Time Spent on Page – Fires after the user stays on a page for a specified duration.
• Time Since Last Activity – Fires after a period of inactivity.
• Site Search Term – Target users searching for specific keywords.
• Trigger Timing: Time spent on page, inactivity duration, or custom delays.

No-Code Deployment

Once configured in the Zykrr DIY dashboard:

• A JavaScript Plugin can be downloaded with all settings embedded.
• This plugin can be easily integrated into any website or web application.

Use Cases

These are a few of the most commonly leveraged use cases among many supported by Digital Intercepts:

• Exit Intent Capture: Trigger surveys when users are about to close the tab.
• Onboarding Feedback: Collect insights during early product interactions.
• Form Drop-Off Analysis: Target users who abandon checkout or registration forms.
• Campaign-Specific Feedback: Tie intercepts to promotional landing pages.

Integration Requirements

• An active campaign must be set up in the DIY platform.
• The Intercept Configuration must be properly setup.
• The plugin must be integrated into the client’s frontend code for the intercept to function.

Support & Notes

• Ensure that the correct Target URL is mapped to an active and accessible survey.
• For assistance with plugin deployment or selector configurations, contact:
  📧 support@zykrr.com