Rating
The Rating question type allows participants to rate a specific attribute (e.g., Appointment, Waiting Time, Website Experience) on a numeric scale.
It’s typically used when you want structured, quantitative input from users on service or experience quality.
Configurations
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Configurable Rating Scale
You can define the scale range (e.g., 1–5, 1–7, 1–10, etc.).Minimum required length is 3 points.
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Enable “Not Applicable (NA)” Option
When enabled, participants can skip the question by choosing “NA”, which is treated as no answer in analytics.
Ideal for scenarios where the attribute may not apply to every participant’s journey. -
Custom Color Mapping
You can assign colors (using hex codes or RGBA) to each rating value for visual clarity and impact. -
Hint Text for Ratings
Display a description under the rating points to explain their meaning (e.g.,1 = Poor,5 = Excellent). -
Conditional Visibility
Use Display Logic or Metadata Logic to show or hide the question based on prior answers or uploaded participant data. -
Word or Emoji-Based Scales
Instead of numbers, you can show words (e.g., “Disappointed” to “Delighted”) or UTF-8 emojis.
Find emojis from emojipedia.org. -
Numeric Value Enforcement
All rating points must carry a numeric value behind the display label—this ensures clean analytics and consistency in scoring logic.
Best Practices
- Use a consistent scale across your survey to reduce cognitive load.
- Explain each point of the scale clearly using hint-text or labels.
- Consider using emoji-based visual cues for mobile-friendly surveys.
Need help setting up a multi-touchpoint rating matrix or embedding this inside a longer diagnostic?
Reach out to support@zykrr.com